You can’t generate taste.

AI made it easy to launch something that looks decent. It also made thousands of brands and websites look the same. If you can tell yours was made with AI, so can your clients.
Let’s talk

You built your site with AI in a weekend. It works, but it looks like the last three sites your clients saw today. Most people just feel they’ve seen it before. Anyone who uses AI knows exactly how it was made. Either way, they move on.

What I do

AI tools are built to give the most likely answer. In design, that means something close to the average of every website they learned from. Fine for a first version, less fine when your client has already seen that average twice this morning.

I go through your AI-generated website and brand, keep what works, and take out what makes it look generated. Then I add the things only your business has: how you started, real client results, photos of your actual team, and a visual direction picked for you rather than by default.

Building it fast was the right call, and most of the hard work is done. It just needs someone to revisit the decisions the tool made for you.

What’s included

  • 01A review of your website and brand, with notes on what reads as generated and why
  • 02A visual direction that belongs to you
  • 03Rework of the pages and assets that need it, or a full rebuild if that’s faster
  • 04Copy that sounds like a person wrote it

This is what a de-slop project usually includes. We agree on the exact scope after our first conversation, once I’ve seen your site.

In their words.

30+ startups and SMEs in 10+ countries, bootstrapped and VC-backed. For the past four years, every new client has come through a referral.

She is someone who truly understands User Experience.

Gavin HarrisDigital Marketing Manager · Grandesco

Alexandra has spearheaded our journey toward premium design and branding.

Austin SzelkowskiDirector of Marketing · Amber Engine

Committed to our project at a level that exceeded our expectations.

Jason (Beks) BekdasheFractional Marketing Consultant

Very creative, thoughtful, a pleasure to work with.

Jere HalliganHead of Digital Marketing · Avenir Thinking

Could your review be the next one here?

Tell me what you’re working on, and let’s make something worth writing about.
Start a project
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FAQ

Didn’t find your question?
Send me a message.

  • Like AI-written text, AI-generated websites repeat a recognisable set of design patterns: the same few fonts, purple-to-blue gradients, a small pill label above a centred headline, rows of three identical cards with icons, and stock lines that could belong to any company. One of these on its own is fine. When most of them show up together, people notice, even if they can’t say why.

  • Usually I fix what’s already there. With access to your website files or GitHub repository, I go through everything that makes it look generated, fix it, and hand it back to you. If a rebuild would be quicker, I’ll tell you before we start.

  • Yes. Once I’ve made the changes, you can keep working on your site the same way you did before.

Make it look like a person chose it.

Send me your site. I’ll point out what reads as generated, and what I’d change first.

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ToAlexandra

Hi Alexandra,

Prefer WhatsApp?